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It's a long way to Tipperary...

| Optimistic ponderings on humanity's future |

| With credit where credit's due to Jack Judge and Henry James "Harry" Williams |

[I try to only use rights free images, but please let me know if you think I've made a mistake.]

| It's a long way to Tipperary | 2iis Consulting |

June 22, 2017

[Image: Cadbury Fairtrade Chocolate | © Cadbury]

One of my core principles when looking at how to drive transformational change is that there needs to be an underlying economic driver if the change is to be sustained.

This could mean a community making money from Nature–based Tourism, for example, to encourage the protection of an ecosystem. Or receiving income from solar panels to encourage their installation. Or...

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